Q-State Biosciences
Graphic design & branding contract
May 2022 - Jan 2023
Q-State Biosciences (now Quiver Bioscience) is a biotech startup developing genetic therapies for neurological diseases. I was brought on to elevate their pitch and scientific decks during acquisition efforts.
Established Q-State’s visual identity and brand guide
Designed pitch decks that supported a successful acquisition
Worked one-on-one with scientists to visualize complex data
Created scalable templates and systems for future presentations
Final Branding Guide
This is the final branding guide that I created. It explains to scientists how they can make new graphs and presentations in the future.
Redesigned slides
Two example redesigned PowerPoint presentation slides.
Original
Redesigned
Process
Phase I
Assessment 1: existing design
During the interview process, I conducted an initial review of hundreds of Q-State's presentations and data visualizations to identify inconsistencies, strengths, and weaknesses. I outlined my approach to redesigning them and the internship, which I have documented in these example pages.
Phase II
Assessment 2: data visualizations and design approach
After being hired, I created an even more detailed document that organized all of Q-State's original data visualizations and provided an action plan. The last example page is a company values and visual languages worksheet that I created to lead the design process. Before designing a pitch deck or the presentation decks, I advocated to establish the company’s brand, branding guide, and presentation templates.
Phase III
Worksheet & branding brainstorm
I met with the CEO, COO, and CSO to go through the worksheet and understand the company to better inform my designs and branding. I offered six image boards total to discuss visual language and style inspirations. Q-State liked the first three image boards most.
Phase IV
Establish brand guide, pitch decks, and scientific presentation templates
During my internship, I collaborated with the team to establish a branding guide, standardize presentation templates, redesign previous presentations, create a new pitch deck, and develop a guide for scientists to create data visualizations using Q-State's branding colors.
Reflection
Working as the only designer at Q-State was both exciting and challenging. While I am proud of the work I did, I am even prouder of my design process and approach, leadership, and self-advocacy. I spearheaded rebranding efforts by developing a comprehensive branding guide and standardizing company presentations, ultimately contributing to their successful acquisition and rebranding as Quiver Biosciences.
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